Sofía osorio

CREATIVE STRATEGIST

Creative Social Communications professional, passionate about content creation and strategic planning. Great grasp of current advertising tools and trends to drive new opportunities for brands.

work history

Strategy intern

DAVID MIAMI (2023-CURRENTLY)

  • Develop and present insights to inspire creative ideas that can solve the client’s ask.

  • Translate cultural trends and insights into creative ideas.

  • Support teammates on strategic, creative, account and production projects.

CEO and Creative Director

THE CONTENT STUDIO (202O-2022)

  • Masterminded highly successful social media digital strategies for various brands to attract customer engagement and increase sells.

  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action to enhance client success.

CONTENT DIRECTOR

TUCÁN MARKETING DIGITAL (2020)

  • Customized brand message to reach and capture target audience interest and drive engagement.

  • Produced original, creative content for promotional advertisements and marketing materials.

  • Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.

CORPORATE COMS INTERN

TELEFÓNICA MOVISTAR (2019)

  • Responded to requests for information from media or designated appropriate spokesperson or information source.

  • Drafted press releases detailing relevant newsworthy information and supporting brand image.

  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.

EDUCATION

MASTER OF SCIENCE

Mass Communications - Strategic Planning Track

2020-2023, Florida International University - Miami AD School

Miami, FL

bachelor of science

Social communications and journalism

2015-2020, Universidad del Norte

Miami, FL

CERTIFICATIONS

Continuing Education Certificate in Digital Marketing

UNIVERSIDAD DEL NORTE (2018)

Continuing Education Certificate Social Media Management and Content Marketing

UNIVERSIDAD DE LA SABANA (2020)